How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesBook - 2016
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Publisher: New York :, McGraw-Hill Education,, 
Branch Call Number: 658.872 PU
Characteristics: xxx, 316 pages : illustrations ; 24 cm