Mall Maker

Mall Maker

Victor Gruen, Architect of An American Dream

Book - 2004
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"Despite their convenience, malls are routinely criticized for representing much that is wrong in America - sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. Malls are so ubiquitous that it would surprise most people that they are the brainchild of a single person, architect Victor Gruen." "An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream."--Jacket.
Publisher: Philadelphia :, University of Pennsylvania Press,, [2004]
Copyright Date: ©2004
ISBN: 9780812221107
Branch Call Number: 725.21092 G886H
Characteristics: 276 pages : illustrations ; 24 cm
Additional Contributors: Gruen, Victor 1903-1980.


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