The Ultimate Question

The Ultimate Question

Driving Good Profits and True Growth

Book - 2012
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In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.
Publisher: [United States] : Simon & Schuster Audio : Made available through hoopla, 2012.
Edition: Abridged.
ISBN: 9781442350991
1442350997
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (360 min.)) : digital.
Additional Contributors: Reichheld, Fred
hoopla digital

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