Your Creative Mind
Disrupt your Thinking, Abandon your Comfort Zone, and Develop Bold New StrategiesBook - 2016
"Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind, you will discover an entirely different approach to the creative process,"--Amazon.com.
Publisher: Wayne, NJ :, Career Press,, 
Branch Call Number: 658.409 CO
Characteristics: 271 pages : illustrations ; 21 cm.