Summary, Analysis and Review of Clayton M. Christensen's and Et Al Competing Against Luck by Instare

Summary, Analysis and Review of Clayton M. Christensen's and Et Al Competing Against Luck by Instare

eBook - 2016
Rate this:
Summary, Analysis & Review of Clayton M. Christensen's, Karen Dillon's, Taddy Hall's, & David S. Duncan's Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they're turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the Jobs Theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone. The Jobs Theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need.
Publisher: [United States] : Instaread : Made available through hoopla, 2016.
ISBN: 1683785533
9781683785538
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at APL

  Loading...
[]
[]
To Top