The Business Behind the Golden ArcheseBook - 2016
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ●%x; The bright business minds behind McDonald's remarkable rise. ●%x; How the company's famous products-from the Big Mac to the Happy Meal-came to be. ●%x; Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Publisher: [United States] : Lerner Publishing Group : Made available through hoopla, 2016.
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
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