McDonald's

McDonald's

The Business Behind the Golden Arches

eBook - 2016
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Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: &#x25CF%x; The bright business minds behind McDonald's remarkable rise. &#x25CF%x; How the company's famous products-from the Big Mac to the Happy Meal-came to be. &#x25CF%x; Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Publisher: [United States] : Lerner Publishing Group : Made available through hoopla, 2016.
ISBN: 1512405930
9781512405934
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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abraham_8
Jul 01, 2016

abraham_8 thinks this title is suitable for 10 years and over

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abraham_8
Jul 01, 2016

this is the story behind mcdonold's and how it became the big business it is now, but for children!

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