How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies

eBook - 2016
Rate this:
This book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What's more, you'll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and/or services. This book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I'll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I'll include smart ways to develop your marketing assets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more. Packed with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs: - Prospect Welcome - Prospect Onboarding - Prospect Lead Nurture - Prospect Newsletter - Promotional / Sale - Price Drop Notification - Abandoned Search - Abandoned Shopping Cart - Progressive Profiling - Reminders - Alerts - Wish Lists (Drop a Hint) - Saved Baskets - Back in Stock
Publisher: [United States] : BookBaby : Made available through hoopla, 2016.
ISBN: 0994630379
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at APL

To Top