Qualitative Consumer Research
Episode 2Streaming Video - 2015
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2015.
Branch Call Number: eVideo kanopy
Characteristics: 1 online resource (1 video file, 28 min.) : digital, stereo., sound, color digital video file,MPEG-4,Flash