Qualitative Consumer Research
Episode 11Streaming Video - 2015
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2015.
Branch Call Number: eVideo kanopy
Characteristics: 1 online resource (1 video file, 27 min.) : digital, stereo., sound, color video file,MPEG-4,Flash digital