Its rhythms have influenced how we walk down the street, how we face ourselves in the mirror, and how we handle the world around us. It has influenced our morals and social mores; it has transformed our attitudes towards race and gender, religion and politics. Ambitious and groundbreaking, Electric Shock tells the story of popular music, from the first recording in the 1890s to the early pop superstars of the twentieth century and the omnipresence of music in our lives, in hit singles, ringtones and on Spotify. In this rollercoaster ride through a social and cultural history electrified by its characters, Peter Doggett shows how revolutionary changes in technology turned popular music into the lifeblood of the modern world. -- Publisher's description.