This book is a densely packed exploration of the deep cultural roots of our ongoing fascination with dinosaurs. Sax explores everything from medieval myths of dragons to Jurassic Park, by way of the Victorian discovery of dinosaurs, the Sinclair Oil mascot, and much more. If Stephen Brusatte's _Rise and Fall of the Dinosaurs_ (2018) is a very good book about the what of dinosaurs, this title is perhaps about the why of dinosaurs.