A Primer on Nonprofit PR

Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.