Rising Tide

Rising Tide

Lessons From 165 Years of Brand Building at Procter & Gamble

Book - 2004
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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Publisher: Boston, Mass. :, Harvard Business School Press,, [2004]
Copyright Date: ©2004
ISBN: 9781591391470
Branch Call Number: 338.767 DY
Characteristics: x, 467 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Additional Contributors: Dalzell, Frederick
Olegario, Rowena

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