The Mechanical Bride
Folklore of Industrial ManBook - 2002
This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
Publisher: Corte Madera, CA : Gingko Press, 2002.
Branch Call Number: 659.1019 MC
Characteristics: xii, 157 p. : ill. ; 28 cm.