The Mechanical Bride

The Mechanical Bride

Folklore of Industrial Man

Book - 2002
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This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
Publisher: Corte Madera, CA : Gingko Press, 2002.
ISBN: 9781584232438
Branch Call Number: 659.1019 MC
Characteristics: xii, 157 p. : ill. ; 28 cm.


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Originally from Edmonton, Alberta - Marshall McLuhan (born July 21, 1911) was a professor, philosopher, and public intellectual.

McLuhan's work is viewed as being one of the cornerstones in the study of media theory. He is known for coining such expressions as "the medium is the message" and "the global village", and for predicting the World Wide Web almost 30 years before it was invented.

First published in 1951 - "The Mechanical Bride" (McLuhan's first book) is a pioneering study in the field now known as popular culture. In its own time this book was a revolutionary attempt to analyze the effects that mass culture would have on the human race.

*Note* - On Dec, 31, 1980 - Marshall McLuhan (69 at the time) died in his sleep following a severe stroke.


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