Behind the Cloud

Behind the Cloud

The Untold Story of How Went From Idea to Billion-dollar Company--and Revolutionized An Industry

Book - 2009
Average Rating:
Rate this:
How did grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud , Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Publisher: San Francisco, CA :, Jossey-Bass,, [2009]
Edition: First edition.
Copyright Date: ©2009
ISBN: 9780470521168
Branch Call Number: 658.8 BE
Characteristics: xxiii, 278 pages : illustrations ; 24 cm
Additional Contributors: Adler, Carlye


From the critics

Community Activity


Add a Comment
jessiethe3rd Mar 07, 2013

I seriously enjoyed this book... albeit I am a bit bias towards With that stated, Marc is easy to read and very straight forward. The airy nature of the book is rather refreshing especially in the realm of stuffy attitudes that usually permeate this type of industry. Lots of very useful facts and strategies (V2MOM is sound for business planning) based on creating a new start-up, marketing, and other tactics for building a successful business.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at APL

To Top