Stop Marketing. Start EngagingBook - 2010
Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
Publisher: Hoboken, N.J. :, Wiley,, 2010.
Branch Call Number: 658.802 ST
Characteristics: xvi, 256 pages : illustrations ; 24 cm