The Greatest Business Decisions of All Time

The Greatest Business Decisions of All Time

How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business

Book - 2012
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Decisions equal success--nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune 's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great , which explains the importance of decision making in creating a successful company.
Publisher: New York :, Fortune Books,, [2012]
Copyright Date: ©2012
ISBN: 9781603200592
1603200592
Branch Call Number: 658.403 HA
Characteristics: 207 pages ; 21 cm
Alternative Title: At head of title: Fortune
Fortune.

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