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Blue Ocean Shift

Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth
Title rated 4.4 out of 5 stars, based on 23 ratings
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.…

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