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Word of Mouth Marketing

How Smart Companies Get People Talking
Fourth edition.
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Current format, Book, 2015, Available .
Current format, Book, 2015, Available . Offered in 0 more formats
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started.…

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